Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: How to Optimize 7 Popular Social Media Profiles fo...

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: How to Optimize 7 Popular Social Media Profiles fo...: How to Optimize 7 Popular Social Media Profiles for SEO Oct 10, 2011 // by Kristi Hines If you want to strengthe...

How to Optimize 7 Popular Social Media Profiles for SEO

Oct 10, 2011   //   by Kristi Hines   

 

If you want to strengthen your personal or business brand’s visibility, then one of the top things you will want is to have strong social media profiles that rank in the top results for your name along with your website and blog. Having a strong online reputation that is comprised of nothing but content that highlights the best about your personal or business brand will allow you to keep undesirable results at bay, such as bad online reviews or mentions.
You’ve probably read lots of posts talking about how to properly optimize your social media profiles for search, and they’ve probably all sounded a little like this.

• Be active – Yes, this is true. Just like Google loves regularly updated blogs and websites, they equally love regularly updated social profiles.
• Optimize photo filenames – This only works on some networks, which I will mention below. It doesn’t hurt to upload photos with your name or keywords in the filename, but networks like Facebook rename the photo filenames anyway, so for some networks, it’s useless.
• Engage with your followers, fans, and connections – This is a good thing to do regardless of the SEO value of it. Engaging with others will keep your profile updated often, and being helpful will also lead to other’s recommending you to their audience. Search #FollowFriday to see what I mean.
• Vanity URL – From what I can tell, the URL does not count for anything but branding except on specific networks. For example, my Facebook fan page name is Kikolani, and the username for the URL is artofblogging. The fan page does not rank for art of blogging, but does rank for Kikolani. But again, it all depends on the network.

While these are great tips for your overall social media strategy, they are not the end all of SEO for your social network profiles. Certain networks use specific elements of information that you supply in your profile to optimize each profile on their network. The following will guide you to the right fields to optimize for the best possible search optimization of your social networks. The best part is that all customizations noted are using each site’s free accounts – no need to upgrade to Pro if all you’re looking for is optimization!

Quick and Dirty Onsite SEO 101

Before we get started, here are some key things to keep in mind about the following mentioned SEO elements of your social profiles. The order of importance is generally SEO Title, Meta Description, header tags (H1, H2, H3), image ALT tags, image filenames, and bolded text. Also, when it comes to search results, the typical result will look like this with the SEO Title as the linked information and the Meta Description as the details beneath it:

But what if you don’t care about the SEO?
That’s ok – this post still has some great information for you! Usually the parts of your profile that are used for search optimization are also used for the network’s own search results. So if you don’t want to think of it as SEO work, think of it as simply social optimization!

Google+ Profiles

Let’s start with the hottest new social media network of them all – Google’s own Google+. Whenever you are filling out your Google+ profile, be sure to note the following areas of information that will enhance the search optimization of your presence on this network.

SEO Title: Your Name – Google+
Google+ is all about the personal branding, and they insist that you use your real name for your profile. So don’t try to stick keywords or business names in your profiles – not yet at least!
Meta Description: Your Name – Your Headline + Your Occupation
The Meta Description for your Google+ profile is a combination of different pieces of profile information, starting with your name followed by your headline (the line below your name), your occupation, your first employer listed, and then your introduction text. So make sure that the first 160 characters count by writing a great headline and occupation title. Also make sure those areas are set to be seen by anyone on the web.
Extra Search Tidbits: Your Links
From what I can tell, the links within the introduction content as well as the ones under other profiles, contributor to, and recommended links are all dofollow. So don’t shy away from anchor text as this is a prime Google property!

Facebook Pages

Assuming that not much changes when Facebook decides to revamp the fan pages as they have recently with the personal profiles, the following areas of information contribute to your fan page SEO.

SEO Title: Your Page Name | Facebook
If you didn’t consider keyword optimization when you created it, and you have less than 100 fans, you’re in luck. You can still change your page’s name. What you will want to keep in mind is that your branding may be more important than your keyword rankings, especially if you want people to be able to find you if they are searching your brand.
Meta Description: Your Page Name + Your About Description | Facebook
To edit your About information to make a great Meta Description, go to your page and Edit Page > Basic Information, and fill in the About field with a 140 character description like you would with any website Meta Description.
Extra Search Tidbits: Your Fan Page Updates Have SEO Value
Did you know that each of your status updates on your Facebook fan page have a page of their own (click the timestamp of one to see). If you’re posting a standard status update, the SEO Title for the individual page of your updates will be pulled from the first 18 characters (though sometimes it is a bit less). If you’re posting a link to your fan page wall, you’ll have an option to “Say something about this link…” – the first 18 characters of what you enter in this field are going to be the SEO Title of that status update.
If you’re concerned about optimizing your updates while considering them as individual pages under the umbrella of your fan page, then you might want to consider sticking some keywords right at the beginning of your comment. So if you’re posting an update about keyword research, just start the update with keyword research. It is a simple, effective way to keyword optimize each update.

Twitter Profiles

Twitter doesn’t have much in the way of traditional SEO elements for your public profile, but it has a few important things to keep in mind.

SEO Title: Your Name (username) on Twitter
On Twitter, your name under the Profile Settings and your username are the title tags for your profile. So keywords in your username might just be worthwhile if they are still available.
Profile Image: Filename and Your Name as ALT Tag
When it comes to your profile image, be sure to optimize it by using your name as the filename. Twitter will automatically use your name under the Profile Settings as the ALT tag for your profile image as well.
Extra Search Tidbits: Keywords in Your Bio
While they may not come up in the standard SEO elements for your profile, your bio information is key. Services like Klout pull your Twitter bio information as your Klout profile description. FollowerWonk, Formulists, and other Twitter search engines use keywords in your bio in search results when people are looking for similar tweeps to follow. You can also include a link or another Twitter handle if applicable.

LinkedIn Professional Profiles

LinkedIn, the leading professional social network, has the most user-controlled SEO elements out of any other network I’ve checked out. Here are the areas you can customize!
SEO Title: Your Name| LinkedIn
While some people suggest adding keywords to your name field, the LinkedIn terms of service discourages this practice. Be confident that your personal branding is strong enough not to need the extra keyword stuffing that you can do later in your profile.

Profile Image: Filename and Your Name as ALT Tag
Just like Twitter, you should make sure you use your name as the filename for your profile image. LinkedIn will use your name as the ALT tag for your image as well.
H3 Tags: Your Job Titles
Are you ready to get some keywords into your profile? Make sure your job titles for current and previous positions include some great keywords and those keywords will be in your profile page’s H3 tags. Mine include freelance writer, blog marketing expert, photographer, and guest blogging contributor.
Extra Search Tidbit: LinkedIn Search Optimization
According to the LinkedInfluence program by Lewis Howes, if you want to rank well for keywords searched within LinkedIn’s people search, you will want to include your targeted keywords in the following:

• Your Professional Headline
• Summary
• Specialties
• Skills

I also think that belonging to some industry appropriate groups that are publicly listed on your profile can add to extra keyword usage on your profile. So choose your groups wisely!

YouTube Channels

YouTube offers a lot of great SEO options, from the channel to the videos. Here is what you’ll want to make sure you include in your profile.

SEO Title: Your Username’s Channel – YouTube
This is one of the cases where your username which doubles as part of your URL counts in terms of the search optimization, so make it count – just be sure you do so with your branding in mind more so than keywords. It will be a lot harder for people to find you if they search SEO company vs. Your Uniquely-Named SEO Company.
Meta Description: Your Channel Description
Whenever you are setting up your channel, pay extra attention to the Channel Description which is under the Profile > Edit settings. This will be your channel’s Meta Description!
Extra SEO Tidbits: Your Website & Your Videos
Ever wanted a backlink from a PR 9 domain? Then your search is over – whenever you create your YouTube channel, be sure to fill in your website link. Granted it has no anchor text, but it’s a dofollow link sitting on a strong Google property.
When it comes to videos, the reason they do so well in search is because the video title doubles as the SEO Title and the video description doubles as the Meta Description. And even though Google doesn’t supposedly care about Meta Keywords, they do use the video’s tags in that space – just group multiple keywords in quotations. My search story uses the tags “kristi hines” “freelance writer” “online marketing consultant” scottsdale arizona. Keep these fields in mind to rank well in both the YouTube and Google results.
Also, be sure to get your video-specific keyword ideas using YouTube’s own keyword tool. It looks at what is searched the most on YouTube itself.

Biznik Professional Profiles

Biznik, another popular professional social network, has some areas that you can customize to optimize your profile for SEO.

SEO Title: Your Job – Your Location – Your Name
The SEO Title for your Biznik profile combines three important parts of your profile – your current job title, your city and state, and your name. It’s perfect for keyword optimization, local search optimization, and personal branding!
Meta Description: Your Google Summary
Unlike most profiles where you have to condense your About Me information into 140 characters, Biznik allows you to have a What You Do description for visitors and a separate, optimized Google Summary for your Meta Description.
H1: Your Name + Your Job
In case the SEO Title and Meta Description are not enough, Biznik also uses your name and job title as your profile’s main H1 Tag. Nothing like a little extra optimization!
Profile Image: Filename and Your Name as ALT Tag
Just like Twitter and LinkedIn, you should make sure you use your name as the filename for your profile image. Biznik will use your name as the ALT tag for your image as well.
Extra SEO Tidbits: Your Website
Your Biznik profile allows you to add one website link with your preferred anchor text (you can have two if you go Pro for $10 / month) . It’s dofollow, so don’t miss out on adding it for visitors and for search engines!

Quora Profile

Quora, one of the hottest question and answer networks, offers a little SEO optimization for users who join their community.

SEO Title: Your Name – Quora
As is the trend for most networks, Quora uses your name in your profile’s SEO title.
Meta Property: Your Long Bio
Quora is a bit unusual in the sense that they use the Facebook Developer’s Meta Property=”og:description” instead of the traditional Meta Description for search results. For this, they pull the information that you include in your Long Bio which should be one to two sentences long. If you search your profile in Google, however, you will see that it pulls your name, your Short Bio, and then your Long Bio as the actual Meta Description snippet.
H1 Tag: Your Name + Your Short Bio
The H1 Tag for your Quora profile will be your name plus your Short Bio. It unfortunately cuts off your tag at 50 characters, so be sure to get your main keyword into your short bio first.
Extra SEO Tidbits: Including Your Websites in the Long Bio
Although the links are nofollow (and mashed up into some crazy looking code), one thing I have noticed about Quora is that you can generate a lot of views and followers fast by answering questions. So SEO value or not, be sure to include your main website links in your Long Bio box. Just type out the URL – it will automatically hyperlink.

About.me Profile

About.me is one of my favorite online business card sites. It allows you to compile your social profile links, blog, and a short description all on one page. The nice part is that it is a well-optimized page!

SEO Title: Your Name (Your Username) on about.me
About.me is another network where both your name and your username count heavily in the optimization of your profile.
Meta Description: Your Biography
Although you can write as long of a biography as you want on your profile, remember that the first 160 characters count for your Meta Description. This also means if you use a link in your biography, it will be counted as part of the Meta Description, so try to save the links until after the first 160.
Extra SEO Tidbits: Website Links
There are two ways to add website links to your About.me profile. One is through the biography mentioned earlier. The other is through the Services as Flat URL’s. I prefer adding them in the biography because not only are they dofollow, but the coding within the biography is cleaner than the coding used for the Flat URL’s. It may not make much of a difference, but since every bit of link juice helps, it doesn’t hurt to use the most cleanly coded HTML possible.

Bonus: How to Check Your Profile’s SEO

Curious about more networks than the ones listed? Check out your social profile’s SEO by doing the following in Google Chrome using the SEO Site Tools extension.

• Logout of the network. You want to see your profile like a search engine sees it with whatever information you have made public and accessible to anyone, not just those logged into the network.
• Click on the SEO Site Tools magnifying lens button and look under Page Elements. Here you will see your SEO Title, Meta Description, and Meta Keywords.
• Scroll down through the Page Elements for additional information such as Img Tags, H1 Tags, H2 Tags, H3 Tags, and H4 Tags.

Chances are you will see elements in your social profiles that you can control in those tags – be sure to optimize your profile accordingly from there!

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Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: New SEO Opportunities Using .Brand TLDs

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: New SEO Opportunities Using .Brand TLDs: New SEO Opportunities Using .Brand TLDs Tim Callan | October 6, 2011 | 5 comments On June 20, 2011, ICAN...

New SEO Opportunities Using .Brand TLDs

Tim Callan  |  October 6, 2011   |  5 comments

On June 20, 2011, ICANN announced that private organizations would be able to obtain TLDs for their own private control. In addition to the SEO potential available in these TLDs in their own right, controlling your own domain zone enhances your ability to take advantage of well-known SEO techniques.
Opportunity No. 1: Increase search term density in domains. One well-understood SEO technique is to maximize the density of search terms in the domain. That's the idea behind using subdomains for SEO purposes. By eliminating useless words like .com, you can increase that density.
Opportunity No. 2: Critical search terms in the second-level domain. A common Google behavior is to grant better position to pages with the searched term immediately to the left of the dot. Unfortunately, it's difficult to make use of this behavior since key terms with competition for search position are rarely available domains. But once you control your own domain space, that all changes. You can generate as many pages as you need to; focusing each on the most perfectly relevant term you seek to win. You can add and remove pages and content as you will to optimize your results.
Opportunity No. 3: Build in-link value on critical search terms. In-links are among the strongest of search engine influencers, so much so that a whole industry has sprung up around creating link value. Friendly TLDs make it possible to present the public with obvious URLs that are heavy on the SEO terms for which you want to create href value. For example, let's say you own the .laptop TLD. You could create a super useful page at fast.laptop and then encourage commenters to link in to you. Now, if people know the page as fast.laptop, that's what they'll call it in their linking text, and that will build SEO value on these two key terms, fast and laptop.
This technique is available for any number of modifiers to the word in your TLD. In the above example, you could also make separate pages for powerful, small, lightweight, stylish, and any other word you want. The only limits are the search terms you consider important and the amount of high-quality content you're able to produce and maintain.
Opportunity No. 4: Generate more clicks in any given search position. I'm not aware of any research looking specifically into this question, but common sense dictates that a friendly domain will gain more clicks in any given search position than today's confusing URLs will.
Let's say you search on laptop. A page at laptop.bestbuy is highly likely to contain useful product information and be a place you can purchase. That's a strong cue for a consumer to choose this result over others - such as, say, www.company.com/computers/personal/laptops.html.
Remember, nearly 100 percent of SEO effort is for purposes of bringing more visitors to target sites. Traffic is the true goal. Search position is just a method of gaining this traffic. If it turns out you can increase clicks from a specific search position, that's tantamount to improving your position in search results. Being in the No. 9 spot but getting the same number of clicks as the guy in No.8 is every bit as good as being No. 8. Over time, especially as consumers learn to look for your friendly domain, I expect that preference will just continue to increase.
Note also that these three opportunities apply to your paid search as well - and increased search performance for your listing can increase the return on your SEM spend.
Future Proof for Your SEO Strategy
One could point out that many of these assumptions are just that. I agree. The algorithms don't exist today, nor do the TLDs or the content under them. So we'll all explore these ideas together.
One thing about which there is no question, however, is that only those organizations with their own TLDs will have the opportunity to participate in the upside. Large companies can easily spend millions on SEO and SEM each year, and many millions more on other marketing programs. Comparatively, the price of applying for and running your own top-level domain is just a drop in the bucket.
It is a small investment to make considering the potential gains, and as the world learns how best to use these gTLDs for SEO purposes, only those who control their .brand domains will be positioned to take advantage of them. Companies must decide if they want to be a part of that progress, however it shapes up, or if they prefer to sit on the sidelines and let others overtake them.


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Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Domain Monster – Gold Domains at the end of an exp...

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Domain Monster – Gold Domains at the end of an exp...: Domain Monster – Gold Domains at the end of an expiry rainbow. posted by Fuzed Monday, Feb...

Domain Monster – Gold Domains at the end of an expiry rainbow. posted by Fuzed

Domain Monster – Gold Domains at the end of an expiry rainbow.

posted by Fuzed

Monday, February 22, 2010

Having bought and sold domains over the last 10 years, I thought I was pretty clued up on who were the best people to deal with, and who wasn’t, like most of us I guess?
Well I recently discovered Domain Monster, and to my absollute delight, they do everything they say on the tin, and more!  Very unusual you will agree in the internet world today, lots of claims of great service but no action.
You will see an affiliate link at the end of this post, I’m mentioning it, as I tend to ignore plenty of web posts, where there is a strong affiliate presence, not wanting to be duped by clever advertorials so to speak, this is not the case here, its only 1 click to join the program and you get the opportunity without filling in any other forms once you have an account, so would be madness not to have a link, seeing as they have impressed me so much.
If you do visit domain monster and are interested in obtaining domains should they expire and let drop, its very easy.  Simply search for a domain, and if its registered, you will see a box next to the domain with BACKORDER wrote on it, click it, add it to your basket and checkout, £0 upfront, and only a token payment should the registration be successful, you can monitor as many domains as you wish for free, you only pay when you secure the domain you want.
DROP CATCHING VALUABLE DOMAINS.
I spotted domain monster coming up more and more when I did whois searches on domains that had dropped, and eventually signed up and listed for FREE, the domains I wished to secure.  Within a week I had over 20, amogst them, strong keyword domains and even several 3 letter .co.uk domains.
Well at the end of week one, I had missed a few, and had won 3, now I’m not going to get rich from the 3 I won, but they were the ones I wanted,and the other drop catching companies had them taken, so plenty of people chasing them, so to my delight they were mine, and adding more, I now have over 25 very good domains in my Domain Backorder Section, and fingers crossed more joy to come.
Domain Monster Customer Service.
Ok, you can get websites out there that offer the world, and have great products, but the levels of customer service are poor in general, and some of the tactics employed, would get them a lead spot in watchdog.
Now it may have been the baby banging his musical rattle keys, but for the life of me, I could not work out a very basic answer, and was dreading emailing domain monsters support with such a basic question, as I have become accustomed to short shrift replies from most well known companies I have used in the past, even with valid questions.  So I followed the link to the support page, and noticed there was a low rate local call number, it said support, but as we have all experienced, most of these are just sales lines, and you end up emailing anyway.
So I called it, almost instantly my call was answered, a friendly greeting you usually only see when visiting the states, and a helpful, knowledgable person on the end of the line.  My question was answered instantly, and was asked if I had any other questions or needed any help.  I didn’t and the call ended with a lovely manner like that of the one when answered.  It totally blew me away, how effortless it was and as you always hoped it would be.  To say it was first class wouldn’t do it justice.
Thank you Domain Monster for doing what the others don’t!

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Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Do different TLD’s affect SEO?

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Do different TLD’s affect SEO?: Do different TLD’s affect SEO? By Neil Walker Welcome Googler ! If you find this page useful, you might want to subscribe to th...

Do different TLD’s affect SEO?

By

Neil Walker

Welcome Googler! If you find this page useful, you might want to subscribe to the RSS feed for updates on this topic.

Powered by WP Greet Box WordPress Plugin

Well I’ve been invited onto the SEO Panel at T.R.A.F.F.I.C in Dublin next week which is a conference all about domains. With this in mind I thought I would dedicate this week to some domain related blog posts, this is the first post on “Do different TLD’s affect SEO?”
The Prep
This came to mind because recently I bought a number of domains two of which I bought were a .org and a .co.uk. Now I only bough the .org because I didn’t want anyone to purchase it instead of me but my focus was on the .co.uk so I redirected the .org through the hosting control panel as a 301 (but they lied it was a 302!) to the .co.uk.
All I did was put a holding page on the .co.uk I didn’t submit any domain to the search engines, didn’t do any link building, ping any articles out but I noticed the .org appeared in Google SERP’s. A few weeks later the .co.uk appeared but ranked far lower than the .org, this is not an indpeth peice of research but does point the finger that may be google places .org TLD’d with a little more favour than a .co.uk?
Research
So I carried out some research on the subject, personally I’ve never really had a problem with domains but an instinct has always made me be aware of .tv, .biz, .info despite i have seen some ranking well, i just don’t like them! Anyway I digress but I came across an article on the Google cache about TLD’s in SEO showing bias to .org domains, this study was carried out in 2008 so that’s two years ago which in terms of Search is a “long time” however the data seemed to correlate to what i had briefly experienced.
Their Investigation

There are several ranking factors we need to control.
1. domain age (purchase new domains at same time)
2. link profile (use Google sitemaps for indexing)
3. indexing age (randomize ordering of multiple subdomains in sitemaps submissions)
4. on-site factors (identical text, content)
So, for the preliminary examination, we purchased 3 domains, identically named, with different top level extensions (.org,.com,.net). We then created 3 separate subdomains on each of these domains so that we could create some sort of result duplication and randomize the order of submissions to Google sitemaps. Finally, we created identical content on each site and identical sitemaps.

The Results were as follows:

What else is on the web?
Well the introduction of .co domains has had people in a stir but Google did release the following:

We will rank .co domains appropriately if the content is globally targeted. Webmasters will soon have the functionality to be able to specify this by using the geo-targeting options in Google Webmaster Tools.

What about actual listings?
I read a good article on SEOmoz by Randfish about ranking correlation for Google v’s Bing and it does show some interesting information. They basically took the data set for 11,351 search results for various phrases and then compared the ranking elements to show what would be comparably negative or positive in ranking correlation between Google and Bing.
The first image below shows that URL length has a more negative effect i.e. shorter URL’s are more predominately ranked higher in the dataset. it also showed that a domain other than .com was more likely to rank higher. The data does also show that this has more impact in Google than Bing.

Next up is the TLD section this is based on what ranks higher when a TLD has an exact keyword match domain. This clearly shows that .com exact match domain rank higher than other TLD’s.

Finally the post looked at TLD from a generic perspective i.e. not linked to an exact keyword in the URL, this showed that .org domains in general seemed to rank higher than other domains, this is true for both Google and Bing.

What is the percentage spread of domain names on the web?
After further research I came across a domain name report from Verisign http://www.verisign.com/domain-name-services/domain-information-center/domain-name-resources/domain-name-report-june10.pdf this has a lot of good information inside but my particular concern is around the domain percentage on the web. The reason for this is that the SEOmoz data is very good but I wanted to check the data by looking at the percentage spread of domain names.

You can see that .com domains are clearly the biggest share of domain names owned on the web currently and so it’s not surprising that when 44% of domains on the web are .com that you would more often or not see them ranking higher than other domains. It is useful to correlate this information against some test data such as what I have shown above from SEOmoz.
Conclusion
I think it is difficult to gauge the information overall as the SEOmoz dataset only used the 1st page results and dosn’t compare domain further down the listings, however I would agree so far that .org domain seem to have a slight edge on other domains in Google’s index anyway.
I’ve been writing this article over a two day period and the good thing about doing it like this is that you question what your writing, I have revisited the domain that I have purchased which were .org and .co.uk and when doing an exact match text search in Google the .org appears higher even though it 302 redirects to the .co.uk I think in my opinion I would avoid the cheaper domains and always go with either a specific ccTLD or go with a .com or .org

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