Multiple Domains and SEO (Search Engine Optimization) 09 2011 Wednesday 14 By Margaret Winfrey in SE Optimization

y Margaret Winfrey in SE Optimization

Because the search engines, including Google, place a lot of value on the actual words in the domain itself, many people are now trying to Search Engine Optimize their web presence by buying domain names that contain their target keywords.
It’s not a bad strategy because it doesn’t hurt you – but how much does it really help you?
Let’s say you now have 30 domains, all containing your target keywords, but not including your main website. What can you do with them?
1. Keep them registered and do nothing. This prevents competitors from registering them and using them for their benefit. End result: No SEO value, for obvious reasons.
2. Within your registrar’s account, you can set up 301 Permanent Redirects for each one, redirecting them to your main website. End result: No SEO value, but if someone types in the exact domain name of one that you have registered and redirected, he/she will be taken to your main website, so you might get some traffic, but not likely and not much.
3. Use them for a mini-site buildout. This strategy is to actually use each domain on its own by building a mini-website around it. End result: Potentially a TON of SEO value.
Let’s take a look at this “mini-site buildout” strategy; the one with the most SEO value.
One by one, you take each domain and host a site for it. If you have a hosting account for your main website, chances are you can just add on new sites to that same hosting account. This is very common and you can easily find out if you can do this and how you can do this by calling your hosting company to inquire.
Once you have your hosting set up and each domain pointing towards its own mini-site, you then want to build each site.
To build each site most easily, you should do two things: first, plan all the content around your main keyword (the keyword that is in the domain name) to include both articles and videos; and second, develop the site using some type of ready-to-go website template with a built-in CMS (Content Management System). Probably the best CMS to use in this case would be WordPress because it is very user friendly, search engine friendly, easy to set up, and there are a ton of free (and well-designed) templates out there.
OK, so now you’ve got your domains pointing to their own respective mini-sites, you have created all the content for them, developed the sites, and finally published all that content you created on to the sites, hopefully using a CMS like WordPress to do it.
Now, keeping your main website in mind, you’ll want to make sure you drive traffic from your mini-sites to your main website. To do this, simply include content about your main website in those mini-sites and include links going back to your main website. Furthermore, if you have a business phone number and operate over the phone, make sure to include your main business phone number on all those mini-sites.
There are more advanced SEO techniques you should employ but that is way beyond the scope of this information piece.
In conclusion, if you have already invested, or want to invest, in buying multiple domains for SEO purposes, then put them to good use. Keeping them “locked up” unused or simply redirecting them to your main website is not an effective strategy. You want to use them to build out an “Internet empire” with a lot of “Internet real estate” all focused on your target keywords and eventually leading people to your main website and business.

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Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: SEO TIPS - Best Domain Extention for SEO by New Mo...

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: SEO TIPS - Best Domain Extention for SEO by New Mo...: These are some of my SEO Tips on TLD's. When buying a domain for your business or just buying domain names because it's a "hobby" it is goo...

SEO TIPS - Best Domain Extention for SEO by New Movement Media

These are some of my SEO Tips on TLD's. When buying a domain for your business or just buying domain names because it's a "hobby" it is good to understand what domain extension or Top Level Domain (TLD) you should purchase. We have all heard of the .com boom and we know the value of a good .com domain, but does it matter for your search engine results pages (serps)?
SEO Tips: Domain extensions for SEO

Yes! buying the right domain extension does matter for your serp's. Through my own reading and personal website ranking research. I have found that there are three TLD's that will outrank the others by far. Yes, the .com extensions are one of the  top three TLD's. The top three are listed in order.
1. .com
2. .org
3. .net
Even though I have read from other sources on a very popular Internet Marketing Forum that .org can out rank .com by a little, .com holds value in ways that .org doesn't. If I told you I have a SEO Tips and Internet Marketing Information website called CloserLeads, and you forgot or didn't hear the URL extension. Which one would you type in first? .com of course! So the findability factor with .com is huge. You also have the fact that .com represents a commercial site which usually holds trust with most of it's viewers. The .net ranks below both the .com and .org. From what I understand the other TLD's don't really matter as much in serp's because Google slapped the .info rankings a while back because spammers where buying .info's since they were so cheap and available. So yes, I do believe that choosing one of the top three TLD's I listed is important.
SEO Tips: Domain choice for Business Purpose
.com: Commercial intent-People usually trust for a purchase
.org: Non profit intent-People usually trust because its associated with non profit's
.net: Network intent- Also a old domain extension like the .com so holds some trust
Overall get a .com domain name even if you have to put a hyphen between the words like (website-maps.com). Even though the hyphenated words are hard to find you can find something if you are creative. My second choice would be a .org then the third would be a .net. If I was building a business, brand or securing an idea I would buy all three. These SEO Tips I researched and am sourcing from Glen Woodfin's website and the SEO Journal. If you guys have any updated information or ideas on this subject  please let us know by commenting.
Related Article: on TLD's and new gTLD's

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Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Single-letter domains auctioned off, raise a prett...

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Single-letter domains auctioned off, raise a prett...: But poor Google misses out Web News By Kate Solomon ...

Single-letter domains auctioned off, raise a pretty penny

But poor Google misses out

Web News

By Kate Solomon

Wonder who got tr.co.uk

Nominet has auctioned off its one- and two-letter domain names, with twelve of the single letter addresses netting an average of £39,000 each.
Google was reportedly gunning for G.co.uk, but it went instead to internet investment firm Any-Web, which paid a "high five-digit" sum for the G address, according to the Financial Times.
Facebook had more luck picking up fb.co.uk, while Mercedez Benz nabbed mb.co.uk and H&M grabbed hm.co.uk.

Supermarket sweep

Any-Web wasn't just in it for the Gs though: it spent a reported £500,000 on 170 domains for future business opportunities.
But if there's one thing you can rely on geeks to get geeky about, it's the internet: it seems that a number of domain name enthusiasts also bid on domains simply to bolster their collections.
The auction of 2,831 web addresses raised over £3 million for the Nominet Trust, a charity that promotes online safety and works to increase access to the internet across Britain.

Via Financial Times, Exacts.co.uk

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Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Interesting Facts About Domain Names by blog.yafla....

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Interesting Facts About Domain Names by blog.yafla....: You've thought up a brilliant idea for a new Web 2.0 , AJAX-enabled web app, or you're about to release a thus-far-unnamed killer softwa...

Interesting Facts About Domain Names by blog.yafla.com

You've thought up a brilliant idea for a new Web 2.0, AJAX-enabled web app, or you're about to release a thus-far-unnamed killer software app. Now you just need to find the perfect domain name for it to live at (and, in true new-economy fashion, you'll base your corporate name upon whatever available domain name you find... PILLAGEANDPLUNDR Corporation).
You pull up GoDaddy and start punching in clever names, along with their many variations, only to find that they're all seemingly taken.
"This can't be!" you cry. "Has every possibility already been registered?"
Given that there are approximately 50 million .COM domains registered, it is indeed true that the low-hanging fruit domain names are overwhelming taken, and your chances of lucking upon an unnoticed available three-letter acronym (TLA) are close to zero, and your only recourse would be to haggle with domain speculators.

What About Acronyms?

If you want one of the 676 possible two-letter sequences, for instance for an acronym or abbreviation, you're out of luck: They're all taken. Even allowing for digits, giving 1296 combinations, again every single variation is taken.
Of course, that's ignoring the fact that .COM registrars now mandate a 3-character minimum length, so it wouldn't be an option anyways.
Of the 17,576 possible three-letter sequences, again every single one is already taken. Adding digits to the mix (note that I'm intentionally ignoring obtuse dashes for such short domain names, though technically they are legal from the second character onwards), giving 46,656 permutations, yields a larger number of garbage domain entries (either REGISTRAR-LOCKED, REDEMPTIONPERIOD, or with no nameservers), giving a false hope of 228 seemingly open domains, yet they aren't actually available.
If you're dying to acquire great domains like 8VZ.com or Q6X.com, they'll free up within a month, though it seems evident that there are swaths of domain speculators acquiring every variant when they come available, so they won't go without a fight.
Stepping up to four letter sequences, choosing among the 456,976 combinations, yields a vastly greater availability -- perhaps the set is a bit too large for domain speculators and their unlikely success with random sequences -- with 97,786 showing as open. A quick check verifies that most are legitimately available. "Choice" domains, such as AGJV.com, EIYK.com, GZVW.com, and QFEV.com. Adding digits into the mix and there are a massive 1.16 million open domains, so long as you're looking for something like 7RG8.com, or U3JZ.com. Choose one and then manufacture a ridiculous backronym to explain it.
Going to 5-letter sequences (yet another five-letter acronym? YAFLA?), and of course the possibilities are rich, again presuming that you're willing to accept an arbitrary sequence of letters and/or digits, creating a backronym to match. Using just letters you have a rich 11,881,376 possibilities, of which approximately 11,015,028 are unclaimed.

How Long Are Most Domains?

Of course many of the registered domains are seldom, if ever, visited, with a huge percentage having nothing more than a parked page (users pay domain registrars to put up ads for themselves). Thus, analyzing the domain database without taking into account popularity/traffic is of limited value, but it does provide for a bit of entertainment.
As mentioned, 100% of 2 and 3 letter domain names are taken, but it starts to free up as the number of possibilities expodes, all the way up to 63-character domain names. The most popular registered domain name length is actually 11 characters long, tailing off from there.

The fun doesn't end at 31 characters, however. There are 253,000+ non-IDN domains that are 32 characters or longer, including 538 that are 63 characters long.

These include such superlative domains as ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ.com, WEBWEBWEBWEBWEBWEBWEBWEBWEBWEBWEBWEBWEBWEBWEBWEBWEBWEBWEBWEBWEB.com, and DIDYOUKNOWTHATYOUCANONLYHAVESIXTY-THREECHARACTERSINADOMAIN-NAME.com.

What About Names?

The US Census Bureau has some handy common name files available on their site, so I thought I'd see how one's luck would be trying to register their own name(s).
If you're looking for a masculine domain name, you'll be disheartened to learn that of the 1219 male names listed by the US Census Bureau, every single one is registered. If you're looking for something feminine, you're in luck: As I type this, of the 2841 female names listed by the Census, you can soon grab the lucrative recently expired Erlinda.com, or the sitting in purgatory Shanita.com, though both are technically currently taken.
On the family name front, 100% of the top 10,000 family names are registered.

Cross joining the top 300 male names with the top 300 family names finds that ~10,112 of the 90,000 possibilities aren't registered, to the benefit of anyone named Antonio Hughes and Lawrence Torres out there! Similarly, cross joining the top 300 female names with the top 300 family names finds that ~14,103 possibilities are unclaimed.

Domain Name Love

On the love front, 1958 (68.9%) of the 2841 possible 'ILOVE'-prefixed female names (using the census set of names) sit unclaimed, which is surprizing, as only 665 (54.5%) of 1219 'ILOVE'-prefixed male names remain available.

Continuing down that path, the seedier side of the internet is hardly a secret, and it's evident in the DNS database as well. 268,971 domains contain the sequence SEX (11,333 of them also containing the sequence FREE), while 143,683 domains contain the sequence LOVE.

Other Tidbits

The most common letter to start a domain is S, with relatively few domains starting with Q, X, Y or Z.

While the most common digit to start a domain is, unsurprizingly, 1.

Every successful company has remoras and haters, so it was interesting to look at the number of suffixed alternatives for some well-known domains. While some of these are actually owned by the root domain owner, most are hanger-ons and critics.

Samples include GOOGLE-AMERICA, GOOGLE-BUDDY, MICROSOFT-EBOOKS, SLASHDOTREVIEW, SLASHDOTSLASH, and YAHOO2007.

Conclusion

Hopefully this was a bit entertaining, and maybe even informative. I'm doing a much more intriguing, large-scale analysis (again, it's a nice opportunity to demonstrate some of the new SQL Server 2005 functionality) that I'll publish soon, but these were the low-hanging fruit.

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