These are some of my SEO Tips on TLD's. When buying a domain for your business or just buying domain names because it's a "hobby" it is good to understand what domain extension or Top Level Domain (TLD) you should purchase. We have all heard of the .com boom and we know the value of a good .com domain, but does it matter for your search engine results pages (serps)?
SEO Tips: Domain extensions for SEO
Yes! buying the right domain extension does matter for your serp's. Through my own reading and personal website ranking research. I have found that there are three TLD's that will outrank the others by far. Yes, the .com extensions are one of the top three TLD's. The top three are listed in order.
1. .com
2. .org
3. .net
Even though I have read from other sources on a very popular Internet Marketing Forum that .org can out rank .com by a little, .com holds value in ways that .org doesn't. If I told you I have a SEO Tips and Internet Marketing Information website called CloserLeads, and you forgot or didn't hear the URL extension. Which one would you type in first? .com of course! So the findability factor with .com is huge. You also have the fact that .com represents a commercial site which usually holds trust with most of it's viewers. The .net ranks below both the .com and .org. From what I understand the other TLD's don't really matter as much in serp's because Google slapped the .info rankings a while back because spammers where buying .info's since they were so cheap and available. So yes, I do believe that choosing one of the top three TLD's I listed is important.
SEO Tips: Domain choice for Business Purpose
.com: Commercial intent-People usually trust for a purchase
.org: Non profit intent-People usually trust because its associated with non profit's
.net: Network intent- Also a old domain extension like the .com so holds some trust
Overall get a .com domain name even if you have to put a hyphen between the words like (website-maps.com). Even though the hyphenated words are hard to find you can find something if you are creative. My second choice would be a .org then the third would be a .net. If I was building a business, brand or securing an idea I would buy all three. These SEO Tips I researched and am sourcing from Glen Woodfin's website and the SEO Journal. If you guys have any updated information or ideas on this subject please let us know by commenting.
Related Article: on TLD's and new gTLD's
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