Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: 5 Benefits of Social Media Marketing

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: 5 Benefits of Social Media Marketing: Who would have known a few years ago how popular social media websites would actually become. There are millions of people all over the wo...

5 Benefits of Social Media Marketing

Who would have known a few years ago how popular social media websites would actually become. There are millions of people all over the world who use these sites daily; it has actually become a part of their lives. Because social media channels attract so much continual attention from internet users, this has become a powerful venue for advertisers to create interest and traffic. Here are 5 benefits of social media marketing to consider:
Through social media you can quickly build a network of core supporters, which is essential for any up and coming business to keep growing and expanding. It is that group of loyal followers that will keep bringing your company business and referring it to others if they are pleased with what they are finding.
The more traffic your website can continually obtain, you will soon earn a higher ranking among the search engines. Helping your business to achieve a high ranking with the search engines can give your website much better visibility and online exposure, and keep the new customers coming.

There are many different advertising campaigns you could opt to make use of. However, marketing via social media is the most cost efficient and eco-friendly method possible. Here you do not have mounds of cost associated with paper, ink, and printing.
Once you have made the decision to dive into internet marketing, you will quickly realize that banner ads are not nearly as effective as social media marketing. People have become blind to internet banner ads because they are everywhere, but if you can create exclusive interesting content on a social media site, it will attract a lot of buzz.
Once you have built up a reputation with a few good social media campaigns, it is easy to continue to send messages to your loyals. You can announce new products, promotions and special offers, sales, contests, etc. It is advisable not to overdo this as people will become immune to it, but every now and then an interesting new campaign such as this will build interest and bring you business.
If you are truly interested in using online media sites to spread the word about your business, you would easily benefit from hiring a professional to help you with the details. Someone who works in this field and knows what they are doing can give you a lot of tips and bring you a bigger payback than you could have done on your own.
We can provide a complete service for you and it’s a lot less than hiring another employee. Click here to read more about our “Save Your Time” Social Media Marketing System.

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Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Top 14 Benefits of Social Media Marketing

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Top 14 Benefits of Social Media Marketing: By Wendy Suto in Featured There’s a lot of fuss surrounding social media these days. If you still haven’t jumped...

Top 14 Benefits of Social Media Marketing

By Wendy Suto in Featured

There’s a lot of fuss surrounding social media these days. If you still haven’t jumped on the bandwagon and aren’t sure why so many people are making such a big deal about it, here are 14 benefits of social media for your business and you from Success magazine.
For Business:
Establish a Brand and Raise Awareness
Since the majority of the population is already visiting social media sites like Facebook, Twitter and YouTube, getting your brand name all over those networks can help let people know that you’re around. If you have yet to create a company image online, social networks are the place to do it.
Create a fun YouTube video that entertains and informs. Funny videos tend to make their way around the Internet a lot faster than any other kind, so when making a video, keep in mind that you want it to be interesting enough for your target audience to want to share. Using Facebook and Twitter to create a fun online community that your customers will want to visit will boost brand loyalty and drive traffic to your Website, allowing you the chance to make more online sales.

Spy on the Competition
Follow your competitors on Twitter and Facebook and you’ll be able to see what they have up their sleeve. Just make sure to provide a better deal than whatever they have going on.
Pitch Products in a More Human, Interactive Way
Since people visit social media sites to get personal rather than be bombarded with ads, discuss your business in a fun way and engage your customers with questions. Ask their opinions and entice them to respond back. This way you’re making a valuable connection that will help grow your number of return customers.
Bring Attention to Your Products
Featuring a product on a social media site is one of the fastest ways to bring attention to it. Offer a promotion along with it for your online community members and watch your sales skyrocket.
Increase Customer Loyalty And Trust
Speaking to your customers in a personal way will make them feel like they are talking to a friend, not a company. This will help build their trust in you, which will make them do business with you rather than your competition. It will also improve the chances of customer recommendations.
Listen to Your Customer’s Opinion
Social media sites are an awesome way to see what your target audience is saying about your company or your products. Take their constructive criticism and use it to enhance your product to better meet their needs.
Conduct Market Research
Listen to what your customers say about your products and track what links they click on and you’ll begin to see what your customers like and respond to. People love to express their opinions on social media sites, which will allow you to hear the truth. Then you can use your new-found information to tweak your product or service to please them as well as continue to post more information and links that they will enjoy.
Strengthen Customer Service
Social media networks allow your company to answer your customers’ questions and concerns directly in a timely manner. This will improve customer satisfaction and also save you money on long distance customer service phone calls.
For You:
Build Your Personal Reputation
Social networks allow you to get your name out to the world and talk about things that matter to you. This will help you build a good online reputation, which is critical nowadays if you’re looking for a job or even a new business contact.
Display Your Resume
LinkedIn allows you to display your full resume online for any future employers or recruiters to see. This will help bring you new opportunities that never would have existed otherwise.
Find a Job
Jobs are posted every minute on social networks like LinkedIn and Twitter along with the links or information you need to apply for them.
Showcase Your Talents And Establish Yourself as an Expert
If you’re passionate about a certain subject, whether it’s work-related or a hobby, the Internet is a great place to show off your knowledge. Soon people will be coming to you for the breaking information on that topic, and talking about you to friends.
Enhance Your Business Contacts and Enhance Personal Relationships
Through professional sites like LinkedIn, you can build your number of business contacts and enhance your reputation as an expert in your industry. You can also connect with those long-lost high school and college classmates, old colleagues, and out-of-town family members.
Share Information with Like-Minded People
Connect with other professionals in your field to share information. Where else would you be able to connect with industry professionals across the globe to swap stories and advice?

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Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: How Custom TLDs Can and Will Impact SEO

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: How Custom TLDs Can and Will Impact SEO: By Scott Endsley Wednesday, November 16, 2011 In early 2012 the Internet Corporation for Assigned Names and Numbers ( ICANN) ...

How Custom TLDs Can and Will Impact SEO

By Scott Endsley

Wednesday, November 16, 2011

In early 2012 the Internet Corporation for Assigned Names and Numbers (ICANN) will begin accepting applications for customized top-level domains (TLDs) that can be anything a company or individual is willing to pay for — essentially creating an infinite potential for what we’ve always known as .com, .net and .org, among 19 others.

For an upfront fee of $185,000 plus a $25,000 annual fee, anybody can own almost any TLD he/she requests. eBay can own .ebay, Dell can own .dell, .computers or .laptops, and Pepsi can own .pepsi and/or .soda, .softdrinks. The TLD possibilities are endless.

The high price tag is designed to prevent spammers from abusing these new opportunities, and the application process will attempt to help brands avoid having their names fall into the wrong hands. If companies haven’t already started thinking about what this means to them, it’s time to start.

Brands need to think about how to best leverage the endless amount of possibilities. For example, is there an opportunity to offer a service with a branded TLD? — will eBay want to offer customers a custom TLD at myonlinestore.ebay?

Is it necessary to secure your .brand simply to protect it? Will ecommerce sites be able to reclassify how product categories look and are managed — laptops.mycomputerstore, mice.mycomputerstore, software.mycomputerstore, etc.?

Many factors will affect how companies make these decisions, including the impact on search engine optimization (SEO), which is the focus of this report. What are the possible implications of custom TLDs on SEO?

Search engines won’t be indexing the new custom TLDs for several months — perhaps a year. The speculation about the impact has been swirling for months. Certainly one of the factors to consider is the impact on SEO.

With more than 200 factors influencing the results of any given search, the impact on search rankings of any single factor is minimal. The algorithms used by search engines are unlikely to change specifically to account for new TLDs but the flexibility of how to use a custom TLD could influence the well-known factor of keywords in the domain and/or URL. Ultimately, the most important factors in ranking high in search engines will remain the same and be equally difficult to truly define and completely understand. At a very high level, we recommend following one key rule: Have great content focused on the right keywords with a huge number of inbound links.

There are several potential influences on SEO from a variety of elements.

• Impact on brand
Branded TLDs will likely be the first widespread utilization of the new domains. Ranking well in organic search for branded searches takes minimal SEO effort, so the fact that content at .dell, for example, would likely rank well for branded searches doesn’t add much new value because branded searches already show dell.com at the top of search rankings.

• Keywords in URLs
Perhaps the biggest influence on SEO will be the ability to have keywords not only in your domain, but as your domain. For example, computers.dell, laptops.dell, but generic TLDs will have options as well — for example, dell.computers, cheap.computers, laptops.onsale, etc. The possibilities are endless. Of course the price and process will be a barrier to this becoming a common situation, but it is possible in theory. Keywords in your URL and your domain do seem to have a positive influence on search rankings when they match the search term. However, with the new TLDs making this easier to create, the impact may decrease over time, especially if spammers attempt to manipulate this strategy in a negative way.

• Increased presence on page 1
Recent changes in how search engines display results have given more real estate to websites that the engines recognize as highly targeted to a query. Having control over content that fills out remaining search results on page 1 is a challenging strategy and coveted result for brands. Currently brands can work to achieve rankings with videos, Twitter, Facebook, micro sites, sub-domains and local results. Having a branded or even generic TLD could be another opportunity to gain a spot on page 1 of search results.

• Improved click-through rates
A keyword-rich URL can help users understand that a page they are about to visit will meet their needs. Having the ability to set up URLs with keywords can strengthen this even further. For example, a search for laptops with a search result URL of laptop.dell could have higher click-through rates in organic search.

•  Potential disaster in moving current site
Much of the speculation about the potential impact of new custom TLDs is at best educated guesses at this point. One factor that must be considered is the very real impact of fully committing to a custom TLD for a website and moving from a well-established .com site to an .anything site. A website with strong rankings, driving significant organic traffic, that converts well is a valuable commodity. Making the decision to move a site with this strength to a new .clevername or even .brandname domain could be very costly. Even with the resources, time and effort needed behind an exhaustive 301 redirect plan, a change of this magnitude may compromise the authority of a site and see a decrease in rankings, traffic and revenue. It will be vitally important to consider all factors before making any move, but perhaps more important are the steps that need to be taken when the decision is made and the plan put in place.

In the long run, only time will tell how new, custom-branded and generic TLDs will affect the search landscape. There is no doubt that positive and negative implications exist that should be considered as they relate to search engine optimization of a website. At the very least, brands should put a custom TLD plan in place and determine the best practice for their organization. If you have additional questions about TLDs or SEO, please feel free to contact Scott at sendsly@vml.com.

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