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Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: What are Domains? by Smoz: Domain Domain names are the human readable Internet addresses of websites. Root domains, which are identified by their domain names,...

What are Domains? by Smoz

Domain

Domain names are the human readable Internet addresses of websites. Root domains, which are identified by their domain names, have extensions such as .com, .org, .net, etc. (Ex. http://www.example.com) Subdomains are a lower level component a root domain and precede the domain name. (Ex. http://subdomain.domain.com)

Top Tips
 

• Word Separators
  Avoid hyphens. Hyphens detract from credibility and can act as a spam indicator.

• Top-level Domain (TLD)
  Top level domains (like .com) are the extensions associated with domain names. For best ranking results, avoid uncommon top-level domains (TLDs). Like hyphens, TLDs such as .info, .cc, .ws, and .name are spam indicators.

• Length
  Avoid domain names longer than 15 characters. Short domain names are easier to remember, easier to share and have less of a chance of resulting in typos.

What are Domains?

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Root Domains

A root domain is the top level hierarchy of a domain. Root domains are purchased from registrars. The following are examples of root domains:

• *.example.com
• *.seomoz.org
• *.blogspot.com

Subdomains

A subdomain is a "third level" domain name that is part of a larger, top level domain. For example, "blog.example.com" and "english.example.com" are both subdomains of the ".example.com" root domain. Subdomains are free to create under any root domain that a webmaster controls.
The two most common subdomain choices are:

• http://www.example.com (www is the subdomain)
• http://example.com (has no subdomain)

These are also the subdomains that commonly result in canonicalization errors.

SEO Best Practice

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To maximize search engine referred traffic, it is important to keep each of the following elements in mind:
1. Domain Name Memorability
There are a number of considerations when selecting a domain name. Among them are making the name short, easy to remember, and easy to type. It is also important that the name be easy to type into a browser. This is especially true for word of mouth advertising which forces people to type in domain names into their browser that they might not be familiar with.
2. Keyword Rich Domains
Ideally, webmasters should strike a balance between finding a catchy, unique, brand friendly domain name with having a domain that contains keywords that they are trying to target. The benefit of a keyword rich domain is two-fold. First, the domain name itself is a key ranking factor that the engines consider when calculating ranking order. Second, having relevant keywords in a domain name is beneficial because the domain name is the text that other Internet users will use as anchor text when linking. Since keywords in anchor text are an important ranking factor, having these keywords in a domain name has a significantly positive impact on ranking.

From: Are Exact Match Domains Too Powerful?

 3. Hyphens
For readability sake, a domain name that is longer than 3 words should be separated with hyphens. That said, use of hyphens also correlate with spamminess so domain names with more than 3 words should be avoided.
4. Non .com Top-Level-Domain (TLDs)
When a webmaster registers a domain name, they will be given the option to buy additional TLDs. In order to maximize the direct traffic to a domain, it is advised that webmasters should only buy a domain if the .com version is available. Additionally, it is not recommend that SEO conscious webmasters purchase low quality TLDs such as .biz, .info, .ws, .name, etc. as a means of increasing traffic.
5. Subdomains or Sub-folders
Since search engines keep different metrics for domains than they do subdomains, it is recommended that webmasters place link worthy content like blogs in subfolders rather than subdomains. (i.e. www.example.com/blog/ rather than blog.example.com) The notable exception to this is language specific websites. (i.e. en.example.com for english)
6. Buying & Redirecting Domains
Buying web pages for their links and redirecting them to another site has long been a practice employed by SEOs. Though historically this has been effective, industry leaders (such as Danny Sullivan) post on buying domains suggest that Google largely devalues links from sites once they are expired or when ownership changes.
7. Domain Registration Length
The notion that domain registration length matters as a SEO factor is a myth. When asked about domain registration length Google's Matt Cutts said "To the best of my knowledge, no search engine has ever confirmed that they use length-of-registration as a factor in scoring. If a company is asserting that as a fact, that would be troubling. The primary reason to renew a domain would be if it’s your main domain, you plan to keep it for a while, or you’d prefer the convenience of renewing so that you don’t need to stress about your domain expiring."
8. Moving Domains
If a webmaster needs to move one domain to another, there are several critical factors to consider. It's also important to set up the redirects on a page-to-page basis such that sub-folders and deep content pages are redirected to corresponding sub-folders and deep content pages on the new domain. SEOs should avoid redirecting all pages from one domain to the homepage of another domain. For more information, see Danny Dover's step-by-step guide to How to Properly Move Domains.

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Multiple Domains and SEO (Search Engine Optimization)

Multiple Domains and SEO (Search Engine Optimization)

By Margaret Winfrey in SE Optimization

09 2011 Wednesday

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Because the search engines, including Google, place a lot of value on the actual words in the domain itself, many people are now trying to Search Engine Optimize their web presence by buying domain names that contain their target keywords.
It’s not a bad strategy because it doesn’t hurt you – but how much does it really help you?
Let’s say you now have 30 domains, all containing your target keywords, but not including your main website. What can you do with them?
1. Keep them registered and do nothing. This prevents competitors from registering them and using them for their benefit. End result: No SEO value, for obvious reasons.
2. Within your registrar’s account, you can set up 301 Permanent Redirects for each one, redirecting them to your main website. End result: No SEO value, but if someone types in the exact domain name of one that you have registered and redirected, he/she will be taken to your main website, so you might get some traffic, but not likely and not much.
3. Use them for a mini-site buildout. This strategy is to actually use each domain on its own by building a mini-website around it. End result: Potentially a TON of SEO value.
Let’s take a look at this “mini-site buildout” strategy; the one with the most SEO value.
One by one, you take each domain and host a site for it. If you have a hosting account for your main website, chances are you can just add on new sites to that same hosting account. This is very common and you can easily find out if you can do this and how you can do this by calling your hosting company to inquire.
Once you have your hosting set up and each domain pointing towards its own mini-site, you then want to build each site.
To build each site most easily, you should do two things: first, plan all the content around your main keyword (the keyword that is in the domain name) to include both articles and videos; and second, develop the site using some type of ready-to-go website template with a built-in CMS (Content Management System). Probably the best CMS to use in this case would be WordPress because it is very user friendly, search engine friendly, easy to set up, and there are a ton of free (and well-designed) templates out there.
OK, so now you’ve got your domains pointing to their own respective mini-sites, you have created all the content for them, developed the sites, and finally published all that content you created on to the sites, hopefully using a CMS like WordPress to do it.
Now, keeping your main website in mind, you’ll want to make sure you drive traffic from your mini-sites to your main website. To do this, simply include content about your main website in those mini-sites and include links going back to your main website. Furthermore, if you have a business phone number and operate over the phone, make sure to include your main business phone number on all those mini-sites.
There are more advanced SEO techniques you should employ but that is way beyond the scope of this information piece.
In conclusion, if you have already invested, or want to invest, in buying multiple domains for SEO purposes, then put them to good use. Keeping them “locked up” unused or simply redirecting them to your main website is not an effective strategy. You want to use them to build out an “Internet empire” with a lot of “Internet real estate” all focused on your target keywords and eventually leading people to your main website and business.

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Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Sub-Domains For SEO Is No Good by Jon Waraas

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Sub-Domains For SEO Is No Good by Jon Waraas: I used to use sub-domains a ton for my websites, since Google used to treat a sub-domain like its own website it was pretty easy to rank s...

Sub-Domains For SEO Is No Good by Jon Waraas

I used to use sub-domains a ton for my websites, since Google used to treat a sub-domain like its own website it was pretty easy to rank sub-domains for small terms. I would do the link building work for each subdomain ( keyword.domain.com ) and then rank the sub-domains for long tailed keywords. Well Google recently changed something to make it harder to rank sub-domains for search terms, so 2 weeks ago I switched 3 of my websites over from the sub-domain way to a normal link structure like domain.com/keyword.php.
It took me 1 whole day per website to get everything changed over including the 301 redirect work, server dns changes, updating the links within the site, etc. I then did a bunch of link building work after making the changes and as of today I have doubled my traffic for those 3 websites and also double my revenue (Jan is killing Dec revenue wise ). I am still not even half way done with the link building work, so that is good news
But anyways I am not sure why Google changed how they look at sub-domains, but I suggest that you change over any website that rely on sub-domains for SEO, I would switch over to the normal link structure way, it has doubled my traffic.
Anyone have any experience with your sub-domains losing there SERP’s ranking recently?


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