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Friday, December 16, 2011

Multiple Domains vs Subdomains vs Folders in SEO by

Multiple Domains vs Subdomains vs Folders in SEO

Posted by bbriniotis on 27th of September, 2010 at 02:40 to Guides, SEO



Usually the most important decisions in SEO are the ones that affect the structure of the website. A popular SEO debate is if one should use multiple domains, sub-domains or folders when he/she has multilanguage websites or various main categories/activities.

This decision can heavily affect the performance of the Website in the major search engines and if someone makes the wrong call, it is extremely difficult to make changes. The truth is that there is not a single best practice, since all of the aforementioned methods have several pros and cons. In this article, we’ll discuss when it is advisable to use different domains, subdomains and folders and we’ll analyze how each method affects the SEO campaign.
Below you will find one example URL for each method:
  • www.example.fr (multiple domains)
  • fr.example.com (subdomains)
  • www.example.com/fr/ (folders)
In order to get a holistic view of the issue we will examine the effects on many different factors. We’ll discuss how Geographical targeting (GEO Targeting) can be achieved in each case, whether any Authority/Trust/Domain Strength passes from the original Domain, how the SERPs (Search Engine Results Pages) are affected, whether Sitelinks are supported, what is the degree of Control over the website, what is the degree of freedom that we have in terms of Design & Web Structure and how Link building and Link structure are affected.

GEO Targeting

As we all know, the major Search engines usually serve different results for the same keywords in different countries. Several factors are taken into account such as the language of the page, the IP of the server, the country code (.gr, .fr, .de) of the domain (ccTLD), the language of the websites that link to our domain, the settings in the Google Webmaster Console, the META-geo tags (supported only by Bing and Yahoo) and more.
geotargeting
Usually the best solution from the geographical targeting point of view is to have multiple domains. This method allows you to create different websites with the country code TLD of your choice (when there are no law restrictions), to use the META-geo tags, to have different servers around the world and to use IP addresses from the targeted country. If a generic TLD is used (.com, .net etc), you are also able to set the Geo Targeting from Google Webmaster Console. The second best solution is to have multiple subdomains and use META-geo tags, have different IPs and set the Geo Targeting from Google Webmaster Console. Finally by having Folders you can only use META-geo tags and Geo Targeting from Google Webmaster Console.

Authority, Trust & Domain Strength

Search engines use several metrics to determine the authority, the trust and the strength of a domain. Those metrics are very important since they can heavily affect the search engine results. This is the reason why in some queries, less targeted and low PageRank pages that belong to high authority websites, appear on the top of the search engine results (for example Wikipedia).
backlink-analysis
So the question is which of the 3 methods keeps the Authority, the Trust and the strength of the main domain? From this point of view the best choice is to use Folders (ex: www.example.com/blog/). Since the folders are part of the main site, all of the domain metrics are maintained. When you use different domains (ex: www.example-blog.com) then none of those metrics pass to the new domain.
So the question is what happens when you use subdomains (ex: blog.example.com)? The SEO community has suggested several theories in the past on this topic. Experiments showed that in some cases, when the main domain has a relatively small amount of subdomains, part of the authority passes to the subdomain. According to other theories, the subdomains are handled like different domains and thus none of those metrics pass to them.
WebSEOAnalytics.com team has done extensive analysis in the past on the Data that we collect from the reports of our SEO tools. Based on those data there are strong indications that a part of Authority and Trust passes to the subdomains only when the domain has a small number of subdomains and when the link structure of the main website passes enough link juice to them. An additional factor can be whether the subdomain keeps the same website and link structure as the main website. On the contrary, when the number of subdomains is too great (ex: blogspot.com) and when there are no links pointing to them from the main domain, then no authority or trust is inherited.

Search Engine Results Pages (SERPs)

When for a particular query a website has more than 1 page appearing on the SERPs, there are increased probabilities of getting more traffic. Nevertheless usually search engines avoid showing more than 2 results from the same website in order to increase diversity and ensure the quality of the results.
So in this case, using different domains can lead to multiple appearances on the SERPs. Also it is clear that usually by using Folders you can’t get more than 2 pages on the SERPs. So the question is what happens when we use subdomains? As we saw above, one SEO theory suggests that Google is supposed to handle subdomains as totally different domains. But if this was always true, should not we see more often multiple subdomains in the SERPs? In order to answer this question we need to take a closer look on how search engines work.
Google uses anti-“host crowding” algorithms to ensure that the user receives results from different sources. Almost 3 years ago, Matt Cutts has provided information on this subject in his article “Subdomains and subdirectories” (Note that since the article is old, there might be significant changes in those algorithms). He suggested that in most cases their algorithms ensure that no more than 2 results appear on the SERPs from the same domain or subdomain. Nevertheless there are cases (for example when we search for “hp”) where the SERPs include results from different subdomains. By searching for similar terms that include the brand names of big companies, it becomes clear that in such cases sub-domains are favoured against pages from the same domain.

In order to be understand how subdomains are handled by the search engines, we need to know exactly how they work and thus we can’t give a define answer. Nevertheless as we said above extensive analysis on SERPs & SEO experiments showed that by using subdomains you can get more than 2 results on the same SERP for particular search queries.

Sitelinks support

The sitelinks are links to internal pages that appear in some SERPs in order to help the users navigate the website. They are generated algorithmically but webmasters can select the most relevant sitelinks from the Google Webmaster Console.

Sitelinks are supported for both Folders and subdomains. Obviously since the addon domains are different websites, they can’t appear in the sitelinks of the main domain.

Website Control

The most straightforward and safe solution is to use Folders, because no special code is needed to handle the different parts of the website. This solution allows you to control easier your website, simply because all of its parts are integrated.
Creating multiple subdomains usually means that you have additional parts of the website that need to be handled separately. As we said earlier the sub domains can be hosted on the same or on different servers, they can execute the same code or have a completely different technology to support them. The same happens when you use multiple domains. Of course from one point of view this gives you the freedom to handle those parts differently from the main website (see below), but this certainly is going to create additional costs for you.

Design & Web Structure Freedom

Mainly for usability reasons, when we create a website, we tend to keep the same design and structure across all the pages. This helps users navigate easier and find faster what they are looking for. Additionally by keeping the same website structure we help search engines understand which are the basic components of our website (menus, footers, headers, etc). That is why when we use folders, which are considered to be parts of the same website, we usually tend to have a similar layout in all pages.
On the other hand, when we use subdomains, we can consider them as different websites and thus we can have a different layout and website structure. The same applies when we use different domains. Especially when we have multilanguage (or multicultural) websites, where the menu, the categories or even the philosophy of the website might be different, using separate domains or sub domains can be a great solution.

Link Building & Link Structure

When you use Folders the link building campaign of your website is not affected. Depending on your plan, you can add the links directly to your homepage, or place them on the internal pages to boost their rankings. Additionally in this case you can manipulate your link structure in order to flaw the link juice to the most important pages of your Website.
linkbuilding
When you use subdomains and especially when you have different domains, it is highly recommended to launch separate link building campaigns for them. You will need to ensure that those subdomains/domains receive enough links from external domains in order to speedup indexing and increase authority, trust and PageRank. Additionally in the case of subdomains make sure that you place links from the parent domain. Finally when you have multiple domains make sure you cross link them in a whitehat and transparent way (avoid hidden links and cloaking).

Should I use multiple Domains, Subdomains or Folders?

So this is the point were we covered almost every aspect and you have to make the decision. Obviously it’s up to you to decide which of the 3 methods suits you best. Below you will find the most common uses of each method.
domain-ppl

When you should use Multiple Domains

Multiple domains are used when we want to be very GEO targeted and when we have enough content and resources to support all these websites. This solution allows us to have different website layout, structure and categories and it helps us increase the number of results in SERPs. Creating Microsites is a good way to promote individual products and services and they can help you achieve better rankings especially if you can incorporate the main targeted search terms in the domain name. There are several business, marketing and SEO reasons that can affect your decision on whether you should have multiple domains, but we will analyze them in another article.
Examples:
www.example.com
www.example.de
www.example-blog.com
www.micro-example-product.com

When you should use Sub-domains

Subdomains are used when you have different products and services that you want to present by using a different website structure (Google does this for several products such as Adwords, Google Docs etc). Also they can be used for GEO targeting, or for increasing your results in SERPs. In many cases websites use subdomains because they use hosted blog services to power their blogs. Finally for dynamic multilanguage websites, subdomains are a great solution because they can be easily coded and they can achieve good SEO Results.
Examples:
specialproduct.example.com
blog.example.com
fr.example.com

When you should use Folders

The folders are the most common, easy to use and all purpose solution. It is the safest method in terms of SEO and Web Development. You should use folders when you have a relatively small website and when you want to maintain the authority of the domain in the main categories.
Examples:
www.example.com/product/
www.example.com/blog/
www.example.com/fr/

Summary

summary-almost-there
In this article we examined in detail the best current practices, we covered when and why each method should be used and what are the pros and cons. Remember that before making the decision you have to ask yourself the following questions:
  • Do I have the resources to support multiple websites or subdomains?
  • Do I have the knowledge to setup correctly the domains/subdomains?
  • Can I develop a strong SEO campaign for them?
  • Do I have enough content to add to all the new websites?
  • Can I provide enough links to all the domains and subdomains?
If you don’t answer positively to all the above questions then the safest way is to proceed with folders.
The table below shows the various factors that we examined along with the 3 methods:

Different Domains Subdomains Folders
GEO Targeting High Medium Low
Authority, Trust, Domain Strength No authority is inherited A part of authority is inherited The authority is inherited
SERPs Increased number of results Increased number of results in some cases Limited number of results
per domain
Sitelinks support No Yes Yes
Website Control Very Difficult Difficult Easy
Design & Web Structure Freedom Very high Medium-High Very low
Link Building &
Link Structure
New Link Building Campaigns Cross linking domains New Link Building Campaigns Cross linking Subdomains Single Link Building Campaign Internal Link Structure
Last but not least, remember to share this article if you like it. Sharing is caring! :)

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Thursday, December 15, 2011

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: How SEO and Social Media Add Up to Online Marketin...

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: How SEO and Social Media Add Up to Online Marketin...: How SEO and Social Media Add Up to Online Marketing Success July 26, 2011 By Nick Stamoulis Social search, as defined by Wikipedia (everyo...

How SEO and Social Media Add Up to Online Marketing Success

How SEO and Social Media Add Up to Online Marketing Success

Wednesday, December 14, 2011

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: How to Choose a Domain Name

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: How to Choose a Domain Name: How to Choose a Domain Name April 27, 2011 By Nicholas Ramirez So you’re all set. You have the concept for your web p...

How to Choose a Domain Name


How to Choose a Domain Name
April 27, 2011
By



So you’re all set. You have the concept for your web property and you’re ready to build. There is just one more thing, the domain name. Seems pretty strait forward doesn’t it? You just call it your company name. What if your company name is Acidophilus Research Incorporated or you don’t have a company?
I’d like to take you through a mock brainstorming session similar to ones our team has internally when qualifying potential domain names for new websites. You may discover during the process that people working on the same project have radically different interpretations of the objectives a site seeks to accomplish.

Does the domain have parasitical value?

Parasitical value refers to gleaning spiffs in the form of traffic, ranking or general interest by analyzing and mimicking successful query trends in your domain. Seeking parasitical value can be extremely useful when building smaller websites designed to “take a portion of the existing pie” through long tail, albeit more obscure, query terms.
The idea is to look at what is already being searched for under your topic structure and align existing interest with your content. Stay away from terms that are too competitive and make sure there is an overlap between the selected term and your site’s overall objective.
Examples of domains with parasitical value:
  • wholesale-candy-store.com
  • candystorecandy.com
  • sugar-candy-store.com

Does the domain have brand value?

A domain’s brand value refers largely to the human intuitive element. How will the domain be identified, remembered, referred to, passed along and searched for? As far as domains are concerned, brand value is best pursued when seeking user loyalty.
Brand value is key in marketing and as such needs to be easy to remember. Traditionally the trendier the better but be careful! Creating a brand in the world of web 2.0 can be a double edged sword. With a thousand new startups a day capturing every snappy little phonic available it may become difficult for the masses to distinguish their Iubo’s from their Sampa’s. If you don’t remember it, nobody else will either.
Examples of domains with brand value:
  • twitter.com
  • theonion.com
  • foursquare.com

Things to avoid when choosing a domain name:

  1. Don’t end a word and start the next word with the same letter. (e.g. spellinggnat.com) You will find much of your traffic falling to (spellingnat.com).
  2. Don’t just take the alternate .tld of a successful brand. (e.g. ebay.net) You run the risk of being litigated. Plus this is just lazy.
  3. With few exceptions, don’t make domains too long. (e.g. wouldyoureallyremembersomethingthislong.com)
  4. Don’t sub odd characters for letters. (e.g. 0ddl0vew0rd5.com)
  5. With few exceptions, don’t chop all the words and string them together to shorten your domain. (e.g. Decorative Paint Store to decpaisto.com)

What about cases where there is a company name but it is excessively long?

Let’s take the sample at the beginning of this post (Acidophilus Research Incorporated) ewww. How can we shorten this up? Query data shows that there seems to be a lot people searching for “acidophilus” but it also shows that a lot of people are searching for “acidophillus” and “asidophilus” which tells us that people are having a hard time spelling acidophilus. Possible synonyms could be bacteria, micro organisms, microbes orrrrrr germs. The word “incorporated” is not succinct or descriptive so let’s leave it off.
Possible solutions:
  • germresearch.com
  • germscience.com
  • microbugs.com
Whatever you choose, make sure your domain is punchy, pertinent, succinct and above all else relevant in concept or principle to the purpose of your subject matter. That pertinence combined with a little parasitical and brand value will go a long way in establishing your web property into a presence people will recognize and seek out.

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Tuesday, December 13, 2011

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: The Age of a Domain Name

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: The Age of a Domain Name: The Age of a Domain Name by webconfs.com One of the many factors in Google's search engine algorithm is the age of a domain name. In ...

The Age of a Domain Name


 The Age of a Domain Name

 by webconfs.com

One of the many factors in Google's search engine algorithm is the age of a domain name. In a small way, the age of a domain gives the appearance of longevity and therefore a higher relevancy score in Google.
Driven by spam sites which pop up and die off quickly, the age of the domain is usually a sign whether or not a site is yesterday's news or tomorrow's popular site. We see this in the world of business, for example. While the novelty that may go with a new store in town brings a short burst of initial business, people tend to trust a business that has been around for a long time over one that is brand new. The same is true for websites. Or, as Rob from BlackwoodProductions.com says, "Rent the store (i.e. register the domain) before you open for business".
Two things that are considered in the age of a domain name are:
  • The age of the website
  • The length of time a domain has been registered
The age of the website is built up of how long the content has been actually on the web, how long the site has been in promotion, and even the last time content was updated. The length of time a domain has been registered is measured by not only the actual date the domain was registered, but also how long it is registered for. Some domains only register for a year at a time, while others are registered for two, five, or even ten years.
In the latest Google update that SEOs call the Jagger Update, some of the big changes seen were the importance given to age; age of incoming links, age of web content, and the date the domain was registered. There were many things, in reality, that were changed in this last update, but since we're talking about the age of a domain, we'll only deal with those issues specifically. We'll talk more in other articles about other factors you will want to be aware of that Google changed in their evaluation criteria of websites on the Internet.
One of the ways Google uses to minimize search engine spam is by giving new websites a waiting period of three to four months before giving it any kind of PageRank. This is referred to as the "sandbox effect". It's called the "sandbox effect" because it has been said that Google wants to see if those sites are serious about staying around on the web. The sandbox analogy comes from the concept that Google does this by throwing all of the new sites into a sandbox and let them play together, away from all the adults. Then, when those new sites "grow up", so to speak, then they are allowed to be categorized with the "adults", or the websites that aren't considered new.
What does this mean to you? For those of you with new websites, you may be disappointed in this news, but don't worry. There are some things you can do while waiting for the sandbox period to expire, such as concentrating on your backlink strategies, promoting your site through Pay-per-click, articles, RSS feeds, or in other ways. Many times, if you spend this sandbox period wisely, you'll be ready for Google when it does finally assign you a PageRank, and you could find yourself starting out with a great PageRank!
Even though the domain's age is a factor, critics believe it only gets a little weight in the algorithm. Since the age of your domain is something you have no control over, it doesn't necessarily mean that your site isn't going to rank well in the Search Engine Results Pages (SERPs). It does mean, however, that you will have to work harder in order to build up your site popularity and concentrate on factors that you can control, link inbound links and the type of content you present on your website.
So what happens if you change your domain name? Does this mean you're going to get a low grade with a search engine if you have a new site? No, not necessarily. There are a few things you can do to help ensure that your site won't get lost in the SERPs because of the age of the domain.
1. Make sure you register your domain name for the longest amount of time possible. Many registrars allow you to register a domain name for as long as five years, and some even longer. Registering your domain for a longer period of time gives an indication that your site intends to be around for a long time, and isn't going to just disappear after a few months. This will help boost your score with regards to your domain's age.
2. Consider registering a domain name even before you are sure you're going to need it. We see many domains out there that even while they are registered; they don't have a website to go with it. This could mean that the site is in development, or simply someone saw the use of that particular domain name, and wanted to snatch it up before someone else did. There doesn't seem to be any problems with this method so far, so it certainly can't hurt you to buy a domain name you think could be catchy, even if you end up just selling it later on.
3. Think about purchasing a domain name that was already pre-owned. Not only will this allow you to avoid the "sandbox effect" of a new website in Google, but it also allows you to keep whatever PageRank may have already been attributed to the domain. Be aware that most pre-owned domains with PageRank aren't as cheaply had as a new domain, but it might be well worth it to you to invest a bit more money right at the start.
4. Keep track of your domain's age. One of the ways you can determine the age of a domain is with this handy Domain Age Tool. What it does is allows you to view the approximate age of a website on the Internet, which can be very helpful in determining what kind of edge your competitors might have over you, and even what a site might have looked like when it first started.
To use it, simply type in the URL of your domain and the URLs of your competitors, and click submit. This will give you the age of the domains and other interesting information, like anything that had been cached from the site initially. This could be especially helpful if you are purchasing a pre-owned domain.
Because trustworthy sites are going to have to be the wave of the future, factoring in the age of a domain is a good idea. Even though a site that may have been around for years may suddenly go belly-up, or the next big eBay or Yahoo! just might be getting it start, it may not be a full measure of how trustworthy a site is or will be. This is why there are many other factors that weigh into a search engine's algorithm and not just a single factor alone. What we do know is that we've seen age becoming of more importance that it had been previously, there are only good things to be said about having a site that's been around for a while. 

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Monday, December 12, 2011

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Attracta SEO Disappears from Hostgator by domainqu...

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Attracta SEO Disappears from Hostgator by domainqu...: Attracta SEO Disappears from Hostgator In a startling, development, this Hostgator customer was surprised to see the much-touted Attracta...

Attracta SEO Disappears from Hostgator by domainqueen

Attracta SEO Disappears from Hostgator


Web Hosting Blog
In a startling, development, this Hostgator customer was surprised to see the much-touted Attracta SEO tool disappear from the Cpanel overnight. Two accounts are/were doing very well there.The space in the SEO tool area has a free consultation offer unrelated to Attracta. The space in the featured “Free SEO” tools section has something called Boostability. I don’t remember Boostability being there before.
No message from Hostgator, regarding this nor any announcement as to the destiny of the account profiles with said service,was in the Hostagtor Cpanel interface. No alert was nigh, pending, forthcoming or in existence. The Attracta site is still up. Any idea what happened to the profiles and the work completed for our domain and site SEO accounts? Bueller? Bueller?

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