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Backorder Domain Names with BackorderZone.com
Backorder Domain Names with BackorderZone.com

Friday, March 30, 2012

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Users of the world, unite! The challenges and oppo...

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Users of the world, unite! The challenges and oppo...: Users of the world, unite! The challenges and opportunities of Social Media Andreas M. Kaplan Michael Haenlein  ESCP Europe, 79 Avenue de...

Users of the world, unite! The challenges and opportunities of SocialMedia

Users of the world, unite! The challenges and opportunities of SocialMedia

  • Andreas M. Kaplan
  • Michael Haenlein 
  • ESCP Europe, 79 Avenue de la République, F-75011 Paris, France
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Abstract

The concept of SocialMedia is top of the agenda for many business executives today. Decision makers, as well as consultants, try to identify ways in which firms can make profitable use of applications such as Wikipedia, YouTube, Facebook, Second Life, and Twitter. Yet despite this interest, there seems to be very limited understanding of what the term “SocialMedia” exactly means; this article intends to provide some clarification. We begin by describing the concept of SocialMedia, and discuss how it differs from related concepts such as Web 2.0 and User Generated Content. Based on this definition, we then provide a classification of SocialMedia which groups applications currently subsumed under the generalized term into more specific categories by characteristic: collaborative projects, blogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Finally, we present 10 pieces of advice for companies which decide to utilize SocialMedia.

Keywords

  • SocialMedia;
  • User Generated Content;
  • Web 2.0;
  • Social networking sites;
  • Virtual worlds

Figures and tables from this article:

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Tuesday, March 27, 2012

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Domains and SEO

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Domains and SEO: Domain names play a big role in the search engine optimization game. Many SEOs will not go into a market niche and dish out link investment...

Domains and SEO

Domain names play a big role in the search engine optimization game. Many SEOs will not go into a market niche and dish out link investments until they catch a good domain name for the field. In this article I try to answer the question of what is considered a good domain and how domains affect SEO.
Domain Age
Domain age is one of most crucial SEO factors. Since older domains cost a lot more than new ones, search engines take this as a quality cue. If a webmaster purchases an old domain name for several thousand dollars, it's a good indicator that the website will have quality content.
Search engines cannot see for how much one buys a domain, but they can check the date of registration in WHOIS.
When buying a domain name, check its age. Aim for something that is at least one year old, as Google will put more trust on it than a brand new registration.
Another benefit of old domains are old links and existing pagerank. Though links may be irrelevant to your content, they still pass page rank and some authority.
Domain Match
Here is an example of a domain match in a search:
Search
mortgage loan
domain match
mortgageloan.com
I have no affiliation with mortgageloan.com.com.
A domain match can be very powerful. If you have a domain name that matches your keyword, you're 25 percent of the way to top rankings. The reason for this is that search engines classify an exact match to a domain as a navigation query. For instance, if someone searches for "baseball bat" and your domain is baseballbat.com, search engines may classify this query as a navigational one, thus showing you as an authoritative listing.
If an exactly matching domain is in a non-competitive market, sometimes the name is enough to rank on the first page, coupled with a few links and some content. If, on the other hand, you're entering a crowded field, expect to invest much more time and money in content and links. An exact match won't produce magic in competitive market place, but it increases your chances.
The domain matching approach works for .com, .org, .net and other extensions. A domain match is also known to increase search and pay per click CTRs.


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