Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Where Does SEO & Social Media Optimization Fit Wit...

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Where Does SEO & Social Media Optimization Fit Wit...: Lee Odden on Dec 5th, 2011 Content Marketing , Online Marketing , Online PR , Optimize Book , Social Media 115 in Share When most pe...

Where Does SEO & Social Media Optimization Fit Within Your Company? Hint: It’s Not All About Marketing #optimize

Lee Odden on Dec 5th, 2011    Content Marketing, Online Marketing, Online PR, Optimize Book, Social Media

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When most people think of search engine optimization for a company, it’s usually as a marketing function. That makes sense since SEO is such a low-cost, high impact and measurable method of attracting new customers and revenue. However, I think looking at SEO and optimizing social media solely as a marketing function is like looking only at the eyeball of your favorite portait. Take a step back and you’ll see a bigger, more interesting picture.
Think Outside the Marketing Search Box. Companies publish a variety of content besides products and services but usually rely only on people’s familiarity with the company website to find that information.  Customers, employees, partners, job seekers, news media, industry analysts and investors need a variety of information from those companies and with over 11 billion queries handled every month by Google, search is a prime channel for discovery. So is social. Facebook has over 800 million members, Twitter has over 200 million and LinkedIn over 100 million. If content has a purpose and an intended audience, why not optimize for findability and shareability?
Go Holistic. As companies are making plans for resource allocation in the coming year, I’d suggest consideration of how to facilitate the ease of connection and sharing between the online content published by the brand (on and off the corporate website) and the intended audiences. In particular, the holistic application of search keywords and social topics on marketing, PR, Customer Service, Talent Acquisition and HR.

ROI on Optimization Isn’t Just for Marketing. There are more departments that publish online content than those above, but it’s a good example of the opportunity that companies have to make it easier, more efficient and effective for intended audiences to discover and engage with a company’s content. If Marketing can show a return on investment based on content optimization that attracts website traffic and converts visitors into sales, then so can optimizing other types of business content with a specific purpose. For example, optimizing news content for discovery by journalists, bloggers and analysts who are doing research.
Amplify PR Investment with SEO. If a company is spending $10,000 per month on a Public Relations firm retainer and part of that budget is specifically for media relations and getting press coverage, then optimizing press releases, the newsroom, digital assets like PDFs, images, video and even social media content can help connect the brand story with journalists who are in need of sources. With effective PR content optimization, the impact of that $10k spend might be increased by 50%. We spend nothing on media relations (not that I don’t think we should) and gain about $5k in value of media coverage every month because our news content is discovered by journalists, analysts and bloggers through search and social media.
Make Connecting & Sharing Easier. So think of search and social media optimization not only as way to boost leads and sales, but as a way to amplify the effect of communications between the brand and its community of customers, media, job seekers and employees.  Whatever can be searched can be optimized. Facilitating search and social media based discovery of that content can mean attracting better employees, solving customer service problems online without phone calls and increasing credibility of the brand where key constituents are looking.
Are you optimizing for search and social media discovery outside of marketing? If you could show an impact on increased effectiveness or even a deflection of costs, where would you start?

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Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Domain Names and How They Affect SEO by Ace Intern...

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Domain Names and How They Affect SEO by Ace Intern...: It is quite common to come across a question such as this: ‘How can domain names affect SEO?’ Although domain names are among the least ...

Domain Names and How They Affect SEO by Ace Internet M

It is quite common to come across a question such as this: ‘How can domain names affect SEO?’ Although domain names are among the least significant aspects for a top SEO ranking, there are certain things you ought to be aware of.

What about Buying a Domain Name that Incorporates a Keyword?

Keywords integration into a domain name will only influence your website SEO if your domain name reflects the precise-match keyphrase or keyword which you desire to rank high, and at the same time matches the local.com version or the .com version of the keyphrase. A typical instance is travelinsurance.com.au; this and other similar domain names rank top on Google search result for exactly those keyphrases which are searched for very often.

It is very crucial to bear in mind that employing any other keyphrases in the domain name would negatively affect the ranking benefit obtainable in integrating the keyword-phrase in the domain name. This is an instance; for the purpose of travel insurance, domain name like mytravelinsurance.com.au will differ in ranking from travelinsurance.com.au

Also, if you have a .biz or .net or similar extension that differs from the .com version or the local.com version, you are not likely to rank high.

At What Stage is it Helpful to Have a Keyword Phrase in a Domain Name for SEO Purpose?

Having a keyword phrase in a domain name becomes helpful only when such domain name exactly matches the .com.au or.com version of the keyword you desire to achieve a high rank with. Also, the keyword needs to feature substantial and precise match search size to necessitate the use of key-phrase in your domain name instead of your business name.

Is it Ideal to Use a Business Name in Domain Name?

Certainly, most times, the perfect keyword to use in your domain name is your business name since you cannot forget it easily; also, establishing credibility and trust are achieved easily when using your business name. Again, using your business name as a domain name makes it easier to type it directly to the address bar in order to go straight to your site.

What about Varying a Competitor’s Domain Name and Using it as a New Domain Name?

This is highly discouraged. Besides likely trademark violations, your online credibility as well as integrity will be punctured when you cyber-squat on a variation of your competitor’s business domain name. Don’t forget that integrity and credibility are among the most essential features in any business online marketing performance.

How Suitable are Different Domain Extensions?

Don’t use domain extensions such as .biz, .cc or .net. The most valuable extensions are the .com or the localized version such as .com.au. Tried and proven SEO techniques have shown that other domain extensions outside the .com or localized version would not assist directly when it comes to achieving SEO rankings.

How about Incorporating Dashes in Domain Name?

It is highly discouraged to use dashes in domain name; rather, let your domain name be such that it can be remembered and typed in easily. Using dashes does not play any SEO role but would impact your branding negatively when your business expands.

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Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Search Engine Results Page web checker tool

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Search Engine Results Page web checker tool: FAQ: When and why to use the top 1000 SERP checker web tool? Google Search Engine Results Page can only do the search setting from 1 to 10...

Search Engine Results Page web checker tool

FAQ: When and why to use the top 1000 SERP checker web tool? Google Search Engine Results Page can only do the search setting from 1 to 100 for each search. Here SeoSerp web tool can check up to 1000 each time for each click search. Search Engine Results Page is a very important issue for being SEO if you are not listed in top 1000 ranking results for those important keywords searching then you are out of business. Means your site has no weight at all if not in top #1000. Another way to say: your site will gain very little traffic because you are out of 1000. If you are doubt about the SERP tool search results then you may double check Google search results.
Bookmark www.SeoSerp.com : Google top 1000 Page rank SERPs checker

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Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Expert says domain names and SEO should come toget...

Backorder Domain Names at BackOrderZone.com | Backorder Domain Names: Expert says domain names and SEO should come toget...: Although companies generally want to have a website URL that is similar to their name – especially if they have a strong brand – that’s not...

Expert says domain names and SEO should come together by Brafton News

Although companies generally want to have a website URL that is similar to their name – especially if they have a strong brand – that’s not always the case, but one search engine optimization (SEO) expert says a clear domain name is important and can merge with the world of SEO.

Writing for Domain Name Wire, HubShout co-founder Adam Seltzer writes that there is a significant amount of visitors who come to a site from "type-in" traffic. This means people are literally typing a name into an address bar in the hope they will find what they’re looking for.

But with the amount of .com domain names disappearing every day, Seltzer says people who invest in domains should get into the practice of search engine optimization (SEO).

"[M]y first reaction is that domainers should be embracing SEO as the next-generation of domain name parking strategies to increase revenue," Seltzer wrote.

"The parked domains I have visited usually have very simple content structures and are really not built for SEO," he continued. "To me this seems like a huge missed opportunity."

Seltzer’s thoughts on "type-in" traffic were illustrated late last year when an ad campaign from Burger King missed out on online traffic because many people typed in the wrong URL. The fast-food chain’s Whopper Virgins campaign included a microsite, but according to a report last December from AdvertisingAge, many people missed the site because they would type in "whopper virgin" – minus the "s" – as the domain name or into a Google search.

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