Blog SEO Tips: Importance of Domain Names & Hosting by blogsessive

When it comes to SEO (Search Engine Optimization) there are so many little things that can affect your blog’s ranking. We’ve talked about headings and titles, META tags and keywords, link building strategies, but how do we put to use our blog’s domain name and hosting to improve our rankings? This “SEO Sunday” episode will explain a few important things you should consider.

Choosing the right TLD

Some say that the TLD (Top Level Domain) – domain name extension – doesn’t matter. Most say it does and from my own experience I must agree with the majority.
First of all, let’s say your writing in your native language other than English. By choosing a country specific TLD (but not exclusively) you’ll tell search engines where your blog is based and to whom it addresses. For English written blogs, a .COM or a .NET TLD will most likely do the best jobs since the .COM is the most common extension and English the most used language online. Also, .COMs are a good alternative if your country specific TLD has already been registered.

Keyword domain names vs. Brandable domain names

A keyword in the domain name will definitely help your rankings for that specific keyword. Still, this doesn’t mean that a well optimized blog using a brandable domain name will not rank well. If your going for a brandable domain, try to play around a keyword, like I did with Blogsessive. It will add a bit to the value.

Dashes and numbers in the domain name

Unless strictly required (numbers are part of the identity, like Hi5), I would suggest to stay away from numbers. SEO wise they add no value. Also, if in the future you’ll be looking to sell that domain name, all the money you’ll get will mostly be based on the traffic that name received and its page rank (if it will be the case).
Dashes are still dropping the financial value, but in regards to SEO, search engines seam to accept them – even if with less value – and with the right on and off page optimization they could rank very well.

Domain registration period

When you register a new domain, try and register it for at least three or four years. Why? Simple, search engines will know that domain will be around for a longer period of time and it won’t be a simple spamming/domain flipping registration. Thus, they will add more weight to the results coming from your domain. Also, if you’re buying a pre-registered domain names from a domain name marketplace, try to buy one that has been registered and not dropped for a long time. The longer, the better. It also adds to its financial value.

Register one or two more major TLDs

Let’s say you’ve just registered BlogDomainName.com and you’re looking to build a brand around that blog. By registering BlogDomainName.net and BlogDomainName.org (for example) and pointing them to the .COM, you’re telling search engines that you’re consolidating your online brand, which will again add weight to the results coming from your blog.

Domain name history

It’s always a good idea to check out if the domain name has been registered before by using a WHOIS tool, and if it has been, also check out its history with a service like the Wayback Machine. If that domain has been banned by search engines due to whatever reasons, don’t buy it. You’ll have an almost impossible job building up its reputation.

Shared hosting IP vs. Dedicated hosting IP

By sharing an IP with many other websites and blogs you’ll lose a bit of your own identity in front of search engines. Also, if search engines have a habit of banning the whole IP range if one of the websites you’re sharing the IP with will be banned for spam or other strange activities. By getting a dedicated IP you’ll be on your own, safe as long as you act fair. Dedicated hosting is not cheap, but many hosting providers offer dedicated IPs with even the cheapest hosting plans for a small extra fee, sometimes as low as $3.
So, as you can see, there are many other factors than links and META tags when it comes to optimization. Do everything right and you be getting closer to those high rankings, step by step.

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