Domain names impact SEO and SEM
Posted in Real Estate Marketing By Ray Peabody, Peabody Interactive, Monday, November 3, 2008.The domain name RealEstateSearch.com is being sold. So, as a long time online real estate marketer, I looked into what impact a domain name like that would have on ranking in Google.
According to the Google Adwords traffic estimator, consumers type the keywords in this domain name "real estate search" 9 million times each month into the Google search.
If you bought these keywords, this would result in roughly 240,000 consumer visits each month to your website nationally. Based on the cost of keywords, this would be quite an investment.
So the question becomes how does Google "natural" or "organic" search handle the domain name "realestatesearch.com"?
Recently at a search marketing meeting the discussion was about SEO. Google engineers confirmed that Google does look at the domain name keywords as it factors the relevance of the match.
Google places the exact match site nearly always at the top or at least in the top 10 of search results. Type in the keywords from your own domain name and you will see this demonstrated.
For those who understand "subdomains", this would also work if the consumer typed in “Boise real estate search” and the domain was localized using subdomains; so the domain name would read: boise.realestatesearch.com.
There would be no argument that being at the top of the search result is one of the challenges of search engine optimization. Because, 89% of Google clicks occur on that first page.
So with the right search engine optimization you can feel good that you made it to page one. Let me close by telling you what research into actual search records showed could happen if you made it to the top spot. You could experience as much as a 1,400% in traffic by ranking #1.
My counsel is to pick your domain name carefully so to match the keywords your targeted audience would most likely be using. And use more than one domain name to target your potential clients more specifically.
Thanks for reading…. If you have any questions you can contact me at PeabodyInteractive@gmail.com.
Backorder your Domain Names Today at http://www.BackOrderZone.com and Join for FREE!!
According to the Google Adwords traffic estimator, consumers type the keywords in this domain name "real estate search" 9 million times each month into the Google search.
If you bought these keywords, this would result in roughly 240,000 consumer visits each month to your website nationally. Based on the cost of keywords, this would be quite an investment.
So the question becomes how does Google "natural" or "organic" search handle the domain name "realestatesearch.com"?
Recently at a search marketing meeting the discussion was about SEO. Google engineers confirmed that Google does look at the domain name keywords as it factors the relevance of the match.
Google places the exact match site nearly always at the top or at least in the top 10 of search results. Type in the keywords from your own domain name and you will see this demonstrated.
For those who understand "subdomains", this would also work if the consumer typed in “Boise real estate search” and the domain was localized using subdomains; so the domain name would read: boise.realestatesearch.com.
There would be no argument that being at the top of the search result is one of the challenges of search engine optimization. Because, 89% of Google clicks occur on that first page.
So with the right search engine optimization you can feel good that you made it to page one. Let me close by telling you what research into actual search records showed could happen if you made it to the top spot. You could experience as much as a 1,400% in traffic by ranking #1.
My counsel is to pick your domain name carefully so to match the keywords your targeted audience would most likely be using. And use more than one domain name to target your potential clients more specifically.
Thanks for reading…. If you have any questions you can contact me at PeabodyInteractive@gmail.com.
Backorder your Domain Names Today at http://www.BackOrderZone.com and Join for FREE!!
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