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Wednesday, May 16, 2012

Using Custom Short Domains with Social Networks Posted by Kristi Hines

Do you share your social profile links via Twitter, or on other social networks where there is a character limit? Do you want to track the number of times that your profile link was clicked?
If you answered yes to any of the above, then the obvious thing you would want to do is put your social network URL through a URL shortener. But, if you’re like me, sometimes you’re a bit wary of clicking on shortened links, as they could lead to anywhere, and you’re probably not going to spend the time to research them either.
New people that you send links to may feel that way, especially if you’re sending the link via DM, such as the common “Thanks for connecting with me on Twitter – let’s connect on Facebook, LinkedIn, etc. as well.” So the only option is to send them a shortened link they can trust.
Custom Short Domains for Social Networks
Here’s where Bit.ly comes in. If you use Bit.ly to shorten your profile links with networks that have a custom short domain, then people will know that they are going to a page on that specific network. The following social networks have their own custom short domain:
  • LinkedIn: linkd.in
  • Facebook: on.fb.me
  • MySpace: mysp.ac
  • Foursquare: 4sq.com
I’m sure there are more, but let’s start with these. Just take your social profile link from these networks and pop them into the Bit.ly shortener. Instead of just any unidentifiable bit.ly link, you will get the custom short domains for the network instead.
I started with my LinkedIn profile, and took it from 39 characters down to 23 characters. You should try to start by getting your shortened profile as small as it will go, such as linkd.in/firstname.
Sorry, That Username is Taken
You will probably want to customize your shortened link further by adding your own name instead of having the random 6 characters. Unfortunately, what you use for your first profile not be available for the next one you shorten, as it recognizes that custom part as being used in the bit.ly system.
Hence, when I was doing mine, linkd.in/kristi wasn’t available, so I did linkd.in/kristih. Then for Facebook, I had to do on.fb.me/kristi79 because on.fb.me/kristih wasn’t available, and so on. Because of that, you will need to consider which network you want to get the shortest first, and then go from there.
Beyond Profiles
Besides your main social profiles, what else can you use these custom short domains for? Consider shortening the links of your fan pages, groups, company profile, and any other page that you regularly refer others to visit.
Organization
I would suggest keeping your customized shortened URLs in a spreadsheet, that way when you need to share them, they will be easy to find and reference quickly. And you will have them for later when you want to check your stats as well, which you can do by adding a plus sign at the end of the shortened URL, for example linkd.in/kristih+.

Your Shortened URLs for Social Networks

Again, I know there must be other networks with shortened URLs like the ones for LinkedIn, Facebook, Myspace, and Foursquare. Please let me know what they are in the comments, and share how you use these shortened links for your own profiles and other social networking pages.

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2 comments:

  1. While there are several different services that offer you the option to purchase a short domain, Domainr is still the go to domain name search tool for short URL’s. So hop on over to domai.nr and search for the perfect domain for your brand. Choose something that is memorable and represents your brand.

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  2. Custom short domains is now a popular form. Socail networks can also great a good impression.
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